Developers looking to rebrand the White Flint area with a memorable new name decided to call it the “Pike District”.  Say what? (April 23, 2015 update: The Pike District now has a logo, discussed here). The White Flint area, up to and including the area around Twinbrook Metro, is being transformed into into a walkable, transit-oriented urban center offering a thriving mix of retail and housing.  I don’t understand why anyone would want to rename it after a congested six-lane arterial road.   To me the “Pike” – Rockville Pike – conjures up visions of endless strip malls, intolerable traffic and anti-pedestrian conditions, an image we should be trying to get away from.  Cyclists avoid the road and pedestrians fear it.  […]