
As I described earlier, developers have chosen the name “Pike District” for the White Flint/Montrose/Twinbrook corridor along Rockville Pike. The name makes me think of traffic congestion, but I realize it’s hard to come up with alternatives. The developers include Federal Realty and JBG, among the most progressive supporters of smart growth and bicycling. So I won’t hold the name against them. They should be applauded for involving the public in the naming process. The developers crafted a logo for the Pike District, shown below. It’s rather clever, really… But for me, the name “Pike District” conjures up an image of bumper-to-bumper traffic, strip malls and car dealerships. Parts of Rockville Pike (beyond the Pike District) will continue to […]